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A modern rally cry to be yourself

The Ray-Ban Never Hide campaign launched as a modern rally cry to be creative, be exploratory, and be yourself.

Shot by prominent social documentary photographer Antonín Kratochvíl, the global campaign ran for over 10 years, establishing itself as the most impactful campaign in Ray-Ban’s history, while driving the Wayfarer to become the best-selling sunglasses worldwide.

My Role: Creative Director, Art Director | Brand: Ray-Ban | Agency: TBWA\Chiat\Day | Executive Creative Director: Chuck McBride | Writer: Jaime Robinson | Art Director: Lauren Harwell, Marcus Cross | Art Buyer: Casey Mooney, Jen Small | Photographer: Antonín Kratochvíl, Christopher Wray-McCann | Director: Michael Haussman | Editor: Catherine Bull

Ray-Ban Never Hide Crowd Surfer Print Poster

Ray-Ban Never Hide Radio DJ Print Poster

Ray-Ban Never Hide Bass Jumper Print Poster

Ray-Ban Never Hide Wet Cement Print Poster

Ray-Ban Never Hide Mechanic Print Poster

Ray-Ban Never Hide School Girls Print Poster

Ray-Ban Never Hide Supermodel Print Poster

Ray-Ban Never Hide Biker Women Print Poster

Ray-Ban Never Hide Rockers Trash Hotel Room Print Poster

Ray-Ban Never Hide School Picture Print Poster

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A modern rally cry to be yourself

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