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The original fun machines
When Jeep expanded their vehicle range from three to a staggering seven vehicle line up, they quickly found themselves in uncharted territory. The varying product segmentations were diluting the strength of the brand by driving too many messages in different directions.
So in 2006, we launched "Have Fun Out There." More than just sheet metal, it focused on the Jeep brand as the original “fun machine.” And the real, timeless benefit to owning a Jeep of any kind is the promise that, come what may, you will always be smiling, enjoying life, and having fun out there. Sales numbers reflected this idea, growing 14% in the first year of the campaign.
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My Role: Creative Director, Art Director | Client: Jeep | Agency: Cutwater | Executive Creative Director, Writer: Chuck McBride | Creative Director: Joe Kaiser | Photographer: Mark Laita, R.J. Muna, Tyler Gourley | Director: Jake Scott | Production: RSA Films
