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Europe’s largest bank inspires the world to Keep Reaching

Aspirational and human at its core, Keep Reaching was BNP Paribas’s first global brand campaign—showing the bank not just as a financial institution, but as a partner in possibility.

Through TV, print, outdoor, and digital, it celebrated everyday people striving for extraordinary goals, reinforcing BNP Paribas’s role in helping clients achieve their ambitions worldwide.

My Role: Creative Director, Art Director | Brand: BNP Paribas | Agency: Cutwater | Executive Creative Director, Writer: Chuck McBride | Producer: Mai Huynh | Director: Garth Davis | Production: MPC

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Europe’s largest bank inspires the world to Keep Reaching

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